Made for how India cooks

Save any recipe.
Then actually cook it.

Paste a reel, snap a cookbook page, forward a WhatsApp message — Ruchy turns it into a clean, cookable card in seconds. Then it plans your week, writes the grocery list and counts the macros.

Free to start · No ads · Your recipes are yours

SAVES FROM InstagramTikTokYouTubePinterestAny websiteWhatsAppCookbook pagesScreenshotseven Nani's handwritten cards
The magic import

200 saved recipes,
zero cooked? Fixed.

Recipes hide everywhere — reels, links, screenshots, your head. Ruchy reads all of them into one clean card: ingredients, steps, timings. Ads and life stories left behind.

Paste a link — watch it become dinner

Share a reel from Instagram and the recipe card is ready before you're back in the app. Every stage visible, nothing stuck.

Fetching the reel
Reading on-screen text
Extracting ingredients
Building steps
Calculating nutrition ✦ premium

Snap a cookbook page

Point the camera at a cookbook or a handwritten card. The original photo stays on the recipe — Nani's handwriting is a keepsake, not clutter.

Screenshot-smart

"14 of your screenshots look like recipes." Ruchy finds them in your camera roll and imports up to 10 at once.

WhatsApp import bot

Forward any link, text or photo from the family group chat to Ruchy's number — it lands in your library with a "Saved!" push. Zero friction.

You stay in charge

Anything the AI wasn't sure about is highlighted amber with the original snippet beside it — fix it in one tap before saving. No silent guesses.

Or just describe it

"Amma's rasam, the one with extra pepper" — tell Ruchy what you want and it writes the recipe with you.

Cook mode

Big type. Messy hands.
Zero taps needed.

  • Step text readable from a metre away — amounts pinned right where you need them
  • Say "next", "repeat", "how much butter?", "set 10 minutes" — hands stay in the dough
  • Timers live on your lock screen & Dynamic Island — run three at once, each named by step
  • Out of cream mid-recipe? Long-press the ingredient for ranked swaps with ratio math
  • Ask the AI sous-chef anything — it answers from your recipe, step and all ✦ premium
Step 3 of 9 listening…
Whisk the yogurt with the spices, then fold in the paneer until every cube is coated.
1 cup yogurt2 tbsp tikka masala400 g paneer
21:36
Marinate — rest in the fridge
+1 min
Plan · Shop · Track

The week runs itself.

Plan meals in minutes, generate an aisle-sorted grocery list your whole household shops from live, and let dinner log its own macros the moment you cook it.

Meal planner

Drag recipes onto the week. Auto-plan fills it from your own library — pantry-first, everyone's diets respected.

MOTUWETHFRSASU
LunchRajma Chawal
540
DinnerPaneer Tikka Masala
520
+Add snack
✨ Auto-plan my week

Smart groceries

One tap turns the plan into a list — merged across recipes, minus what's already in your pantry.

Tomatoes · 800 g
Onions · 1 kg2 recipes
Paneer · 400 g
Cream · ¾ cup
Arjun is shopping now

Macros, built in

Every recipe gets per-serving nutrition. Cook it, and it logs itself. No shaming — just numbers.

750
kcal left today
Protein46 / 95 g
Carbs128 / 210 g
Fat30 / 60 g
Your pantry, working for you
7
recipes you can cook right now,
with what's already in your kitchen

Keep a light-touch pantry — Full / Half / Low, one tap. Ruchy matches it against your library, rescues food before it expires, and tells you the week's waste saved in ₹.

Palak Paneer
just needs: cream + add
uses spinach — expires tomorrow
9/10
Rajma Chawal
everything's in your kitchen
10/10
Tadka Dal & Jeera Rice
just needs: curry leaves + add
8/9
Only on Ruchy

Party tricks that are
actually useful.

Fridge Shazam

Snap the inside of your fridge — Ruchy lists what it can see, updates your pantry, and shows what you can cook tonight.

Dinner Conductor Coming soon

Dal + rice + tikka, ready together at 8 PM. One interleaved timeline runs all three recipes as a single cook mode with merged timers.

Recipe Remix Coming soon

Veganize it, make it gluten-free, halve the calories or "use what I have" — see exactly what changed before saving the variant.

Heirloom Scanner

Scan handwritten family cards. The recipe becomes a clean, cookable card — and the photo of Nani's original handwriting stays saved beside it.

Cook Wrapped Coming soon

"47 meals this month, top cuisine Thai, your signature dish…" — your cooking year as shareable recap cards.

Budget Chef Coming soon

Cost per serving on every recipe, "plan this week under ₹1,500", and cheaper-swap suggestions while you shop.

On the way: household sharing with taste profiles ("Arjun: no nuts" — the planner remembers), Siri & widgets, and offline everything.

Honest freemium

Free to cook.
Premium to fly.

Free

₹0 forever
  • Unlimited library, cookbooks & manual entry
  • 5 magic imports a month
  • Full cook mode — big steps, timers, screen stays awake
  • Groceries, pantry & leftovers
  • Your whole library saved on your phone
Start free

Premium Coming soon

₹199 / month · yearly saves 37%
  • Unlimited imports from anywhere
  • Estimated nutrition on every recipe + macro tracking
  • AI sous-chef, Auto-plan, Recipe Remix
  • Fridge Shazam, Dinner Conductor, Budget Chef
  • Cloud backup, and your library on every device
Get the app free
✓ Monthly and yearly — your choice ✓ We remind you on day 5, before you're charged ✓ Cancel in one tap — no retention maze

Premium is still being built — everything in Free is available today, and launch pricing may change before it goes live.

Fair questions.

Does it really work with reels and TikToks?

Yes — Ruchy reads the caption, any text on screen, and the recipe page behind the link. If the cook only says the recipe out loud and writes nothing down, pause the video, screenshot it and import that instead — that route works every time. Anything it's unsure about is highlighted for a one-tap fix before saving.

What happens when I hit the free import limit?

Nothing scary. Your library, cook mode, groceries and pantry keep working forever. The counter resets monthly, and you can always add recipes manually — that's unlimited.

Do I own my recipes?

Yes. Export everything as JSON or PDF anytime, from Settings. Original sources stay credited with a link — creators deserve it.

Will you charge me quietly after the trial?

No. We send a reminder on day 5 of 7, always. That notification cannot be turned off during a trial — it's the point.

Does it work offline?

Your whole library, cook mode, groceries and pantry work fully offline. Imports queue up and run when you're back online.

Dinner's already
in your pocket.

Every recipe you ever saved, finally cookable.

App Store — coming soon Google Play — coming soon

Want in early? Join the beta →